Composite Global
Marketing Manager | 2025 - Current
SEO & AEO (Strategy + Execution), Content Marketing, Webflow Optimization, Social Media Direction
At Composite Global, I lead digital marketing strategy and brand positioning for a top-ranked Webflow agency in New York, owning the full content lifecycle across SEO, AEO, website copy, and social media. From strategy and copywriting to publishing and creative direction, I guide designers, developers, and animators to ensure every deliverable aligns with our voice, goals, and performance targets. I report directly to the CEO on quarterly growth metrics and campaign performance.
Since joining, I've grown our domain rating from 30 to 50, increased AI Search Health from 80% to 99%, and driven 90%+ growth in monthly site sessions, achieving #1 rankings for high-intent local keywords including "Webflow Developer NYC" and "Webflow Design Solutions NYC" in a competitive NYC agency market. AI-driven referral sessions have grown approximately 11% month-over-month across platforms including ChatGPT, Perplexity, and Google AI Overviews.
For client work, I focus on AI-ready optimization, including schema markup, structured data, and metadata, alongside conversion-focused website copy that simplifies complex technical products and services across industries including AI, medtech, fintech, and construction. I've produced over 200 pieces of content, from in-depth tutorials to thought leadership articles, building topical authority and supporting keyword strategy across the site.
Optimizing for Search & AI
Since I joined, our site performance has seen major growth. In just four months, monthly clicks grew from 53 in April to 260 in August, a nearly 5x increase. Over the same period, impressions rose from 7.51K to 50.6K, marking a 6.7x boost in visibility.
My efforts to improve AI visibility by adding an llms.txt file and optimizing site content for AI helped Composite appear in ChatGPT recommendations, proving the impact of structuring websites for the next era of search.
Since, Composite has gained multiple clients through recommendations by various LLMs, and has had 91+ sessions from ChatGPT alone.
When I began optimizing Composite’s digital presence, our site health was 75%. It’s now at 99%, with 80% AI Search Health and zero pages blocked by AI bots.
Through technical audits, backlink strategy, and content optimization, I grew our authority score from 11 to 18, expanded organic keywords from 30 to 101, and improved rankings to #3 for “Webflow agency NYC” and #10 for “Webflow agency.”
Referring domains increased from 52 to 179, establishing a stronger, more discoverable online presence built for both search and AI visibility.
I generate and validate schema markup for Composite and our clients, ensuring websites are easier for search engines and AI models to understand.
Schema improves visibility, enhances rich snippets in search results, and supports AI-driven recommendations, helping brands stand out and reach the right audiences more effectively.
Clarity in a High-Risk Category
Legal AI requires precision. For Counsel Stack, we stripped away vague, inflated language and replaced it with direct, defensible claims. Every line is written to build trust, reduce ambiguity, and communicate credibility in a space where accuracy is critical.
Modular, Punchy Messaging
For Composite, we moved away from long-form, generic agency copy and built a modular system of short, high-impact statements. Headlines are concise and confident, designed to scan quickly while still communicating value.
This approach makes the site feel faster, clearer, and more aligned with how users actually consume content today.
Simplifying Complex Systems
Elevate’s offering is deeply technical, so the copy focuses on clarity over complexity. We translated dense, enterprise-level concepts into structured, approachable language that makes the value immediately understandable.
Through targeted SEO and AI optimization, I helped boost Composite’s local search presence. Now, when searching for a NY-based Webflow design agency, Google highlights Composite—showing how strategic optimization translates into real visibility.
Website Copy
Images are compressed for display. Click any image to view the full site. Client sites are subject to change.
Thought Leadership
UX design is entering a new phase that goes beyond screens and into ambient, voice, and multimodal experiences. This article explores what that means for designers, how context and continuity shape modern UX, and what brands can do to prepare for the next era of interaction.
Agentic AI goes beyond prompts. These systems set goals, make decisions, and take action without constant user input.
In this guide, we explore how agentic AI is reshaping UX and introducing a new layer: Agent Experience (AX).
Search isn’t just Google anymore—it's ChatGPT, Claude, and Gemini too. That means your website needs to speak to AI tools as well as search engines. Enter llms.txt: a new protocol designed to help large language models understand what they can access, cite, or ignore on your site.
In this guide, we’ll break down what llms.txt is, how it compares to robots.txt and sitemap.xml, and exactly how to create and upload one.
Webflow’s AI tools offer real, practical support for modern web teams, whether you’re generating on-brand copy, building layouts with AI, or localizing for a global audience.
In this guide, we break down the full suite of Webflow’s AI features, offer best practices for prompt engineering, and explain where human strategy still plays a crucial role.
AI isn’t just supporting user experiences, it’s starting to participate in them. From agentic models that complete tasks on users’ behalf to tools like llms.txt that guide large language models, the UX landscape is rapidly evolving.
In this article, we explore what it means to design for AI, not just with it, and offer practical steps to make your site machine-readable, agent-aware, and ready for the future.
Want your content to stand out in search—and get picked up by AI agents? Schema markup helps.
In this guide, we break down exactly what schema is, why it matters for visibility, and how to implement it step-by-step. Whether you're a designer, developer, or marketer, this is your go-to intro to structured data.