Composite Global
Marketing Manager | 2025
SEO Strategy, Content Marketing, Blog Writing, Webflow Website Optimization, Social Media Mgmt
At Composite Global, I lead digital marketing strategy and brand positioning, overseeing our own SEO, AIO (Artificial Intelligence Optimization), web copy, and social media presence. I work closely with designers and developers to optimize our Webflow builds for performance, accessibility, and search, ensuring every site we build is crafted for both human users and AI-driven discovery.
Since joining, I’ve helped elevate the agency’s site health from 75% to 99%, improved our authority score and backlink profile, and positioned Composite among NYC’s top-ranked Webflow agencies.
For Composite’s clients, I specialize in AI optimization, including schema markup, structured data, and search visibility, along with clear, conversion-focused website copy that helps simplify and communicate complex tech products and services. I also wrote and developed all of Composite’s website copy, aligning our tone, structure, and messaging with our brand and audience.
Optimizing for Search & AI
Since I joined, our site performance has seen major growth. In just four months, monthly clicks grew from 53 in April to 260 in August, a nearly 5x increase. Over the same period, impressions rose from 7.51K to 50.6K, marking a 6.7x boost in visibility.
My efforts to improve AI visibility by adding an llms.txt file and optimizing site content for AI helped Composite appear in ChatGPT recommendations, proving the impact of structuring websites for the next era of search.
Since, Composite has gained multiple clients through recommendations by various LLMs, and has had 91+ sessions from ChatGPT alone.
When I began optimizing Composite’s digital presence, our site health was 75%. It’s now at 99%, with 80% AI Search Health and zero pages blocked by AI bots.
Through technical audits, backlink strategy, and content optimization, I grew our authority score from 11 to 18, expanded organic keywords from 30 to 101, and improved rankings to #3 for “Webflow agency NYC” and #10 for “Webflow agency.”
Referring domains increased from 52 to 179, establishing a stronger, more discoverable online presence built for both search and AI visibility.
I generate and validate schema markup for Composite and our clients, ensuring websites are easier for search engines and AI models to understand.
Schema improves visibility, enhances rich snippets in search results, and supports AI-driven recommendations, helping brands stand out and reach the right audiences more effectively.
Through targeted SEO and AI optimization, I helped boost Composite’s local search presence. Now, when searching for a NY-based Webflow design agency, Google highlights Composite—showing how strategic optimization translates into real visibility.
Website Copy
Thought Leadership
UX design is entering a new phase that goes beyond screens and into ambient, voice, and multimodal experiences. This article explores what that means for designers, how context and continuity shape modern UX, and what brands can do to prepare for the next era of interaction.
Agentic AI goes beyond prompts. These systems set goals, make decisions, and take action without constant user input.
In this guide, we explore how agentic AI is reshaping UX and introducing a new layer: Agent Experience (AX).
Search isn’t just Google anymore—it's ChatGPT, Claude, and Gemini too. That means your website needs to speak to AI tools as well as search engines. Enter llms.txt: a new protocol designed to help large language models understand what they can access, cite, or ignore on your site.
In this guide, we’ll break down what llms.txt is, how it compares to robots.txt and sitemap.xml, and exactly how to create and upload one.
Webflow’s AI tools offer real, practical support for modern web teams, whether you’re generating on-brand copy, building layouts with AI, or localizing for a global audience.
In this guide, we break down the full suite of Webflow’s AI features, offer best practices for prompt engineering, and explain where human strategy still plays a crucial role.
AI isn’t just supporting user experiences, it’s starting to participate in them. From agentic models that complete tasks on users’ behalf to tools like llms.txt that guide large language models, the UX landscape is rapidly evolving.
In this article, we explore what it means to design for AI, not just with it, and offer practical steps to make your site machine-readable, agent-aware, and ready for the future.
Want your content to stand out in search—and get picked up by AI agents? Schema markup helps.
In this guide, we break down exactly what schema is, why it matters for visibility, and how to implement it step-by-step. Whether you're a designer, developer, or marketer, this is your go-to intro to structured data.