Composite Global
Marketing Manager | 2025
SEO Strategy, Content Marketing, Blog Writing, Webflow Website Optimization, Social Media Mgmt
At Composite, I lead digital marketing initiatives with a focus on SEO strategy, blog writing, and content marketing. I also collaborate with designers and developers to optimize Webflow builds for performance, accessibility, and search to ensure sites are ready for both people and AI. A big part of my role involves building thought leadership through research and content on AI, UX, and AX.
For Composite’s clients, I focus primarily on SEO and AI optimization by helping brands structure their websites and content for visibility in search engines and the emerging world of AI-driven discovery.
Optimizing for Search & AI
Since I joined, our site performance has seen major growth. In just four months, monthly clicks grew from 53 in April to 260 in August, a nearly 5x increase. Over the same period, impressions rose from 7.51K to 50.6K, marking a 6.7x boost in visibility.
My efforts to improve AI visibility—adding an llms.txt file and optimizing site content for AI—helped Composite appear in ChatGPT recommendations, proving the impact of structuring websites for the next era of search.
I create schema markup for Composite and our clients, ensuring websites are easier for search engines and AI models to understand.
Schema improves visibility, enhances rich snippets in search results, and supports AI-driven recommendations, helping brands stand out and reach the right audiences more effectively.
Through targeted SEO and AI optimization, I helped boost Composite’s local search presence. Now, when searching for a NY-based Webflow design agency, Google highlights Composite—showing how strategic optimization translates into real visibility.
Thought Leadership
Agentic AI goes beyond prompts. These systems set goals, make decisions, and take action without constant user input.
In this guide, we explore how agentic AI is reshaping UX and introducing a new layer: Agent Experience (AX).
Search isn’t just Google anymore—it's ChatGPT, Claude, and Gemini too. That means your website needs to speak to AI tools as well as search engines. Enter llms.txt: a new protocol designed to help large language models understand what they can access, cite, or ignore on your site.
In this guide, we’ll break down what llms.txt is, how it compares to robots.txt and sitemap.xml, and exactly how to create and upload one.
Webflow’s AI tools offer real, practical support for modern web teams, whether you’re generating on-brand copy, building layouts with AI, or localizing for a global audience.
In this guide, we break down the full suite of Webflow’s AI features, offer best practices for prompt engineering, and explain where human strategy still plays a crucial role.
AI isn’t just supporting user experiences, it’s starting to participate in them. From agentic models that complete tasks on users’ behalf to tools like llms.txt that guide large language models, the UX landscape is rapidly evolving.
In this article, we explore what it means to design for AI, not just with it, and offer practical steps to make your site machine-readable, agent-aware, and ready for the future.
Want your content to stand out in search—and get picked up by AI agents? Schema markup helps.
In this guide, we break down exactly what schema is, why it matters for visibility, and how to implement it step-by-step. Whether you're a designer, developer, or marketer, this is your go-to intro to structured data.